Young.
PartnersPartnershipsPartnership program
Unite to disrupt.
Your business. Our brands. Shared ambition.
Have a business, a property, a product or an audience? YOUNG partners with entrepreneurs, operators, property owners, producers and creators. You bring your expertise and commitment — we bring relevant brands, concepts, commercial support and connections to help the business grow.
Where we partner
Explore partnership opportunities
Hospitality
Build a place people love to visit.
Franchise, licensing and operating partnerships across our hospitality concepts — BitterKoud, Runners, Lof, YOUNG.Coffee, YOUNG.Beach and YOUNG Hotels. You run the local business within the agreed model; YOUNG provides the concept and support.
Explore MoreWorkspaces
Create a place where businesses can grow.
Partner with YOUNG.Workspaces to develop a coworking location or strengthen an existing one — branding, revenue management, promotion, SEO, booking systems and commercial support. Amsterdam, The Hague and the YOUNG Learning Hotel are our foundation for this next stage.
Explore MoreReal Estate
Explore the potential of your property.
Own an empty office floor, a hotel or an underused building? We explore a hospitality, workspace or combined concept that fits the property and its market — from managing existing locations to rental management or converting a building into something new.
Explore MoreMedia & Podcasts
Build your audience into a business.
Through YOUNG.Media, we welcome conversations with podcast creators, media brands, publishers and niche communities — production, distribution, sponsorship and new formats, with every partnership starting from clear agreements on ownership, creative responsibilities and revenue sharing.
Explore MoreProducts & Supply
Bring your products into the YOUNG network.
Coffee, tea, matcha, gelato, beer, wine, water and other food and hospitality products — supply agreements, private-label products and joint development. Producers bring quality and reliable delivery; YOUNG contributes brand development and access to relevant locations and sales channels.
What you gain
Support built for your business
Depending on your concept and agreement, YOUNG's contribution can include:
Brand and concept
A clear identity and practical guidance for your location or product.
Marketing and sales
Campaigns, promotion, SEO and access to relevant customers and partners.
Revenue management
Support with pricing, bookings and occupancy.
Purchasing
Agreed supply arrangements for relevant products and services.
Systems and guidance
Tools, onboarding and regular performance reviews.
Network and expertise
Connections across hospitality, workspaces, real estate, media and production.
We define the scope before you commit, so you know what support is included and what you'll manage yourself.
Ways to partner
The right structure for what you bring
Franchise
Operate your own business using a YOUNG concept, with agreed standards, purchasing arrangements and support.
Brand licence
Use an agreed YOUNG brand or format under clearly defined terms.
Management agreement
Provide the property or business while YOUNG takes on agreed commercial and management responsibilities.
Media partnership
Develop a podcast, title or format together, with agreed contributions and revenue sharing.
Product partnership
Supply products, develop a private-label range or introduce a smaller YOUNG concept into an existing location.
Not sure which fits?
Tell us what you're bringing — we'll help find the right structure together.
The right structure depends on what you bring, what you need and what the business can support.
Financing
Help to get started
YOUNG can provide financing for selected partnerships — supporting the conversion of an existing business, the introduction of a YOUNG concept, or agreed improvements to a location. We assess each opportunity individually, based on the business plan, investment required and your own contribution. The amount, repayment terms and conditions are agreed before we begin.
Who we want to work with
People who take responsibility
You may be an experienced operator, a first-time entrepreneur with a strong plan, a property owner, a producer or a creator with an engaged audience. What matters is a clear contribution, the capacity to deliver your part of the plan, and a commitment to working transparently together.
Track record
Built on our own experience
Our foundation includes YOUNG Learning Hotel, YOUNG.Workspaces, YOUNG.Coffee and our hospitality and media businesses. We continue to operate our core locations and businesses, developing our concepts and applying what we learn to new partnerships. During our conversations, we share the relevant experience and available figures for the opportunity you're considering.
Commercial model
A business that works for both sides
Before signing, we build a clear commercial plan together covering revenue, costs, investment, responsibilities and fees. Depending on the model, YOUNG earns through a revenue share, licence fee, management fee, product supply or an agreed share of partnership income. The aim is a business where your contribution is rewarded and YOUNG's support creates value after its cost.
Process
How it works
01
Introduce your opportunity
Tell us about your business, property, product or idea.
02
Explore the fit
We discuss your goals and the most suitable concept and partnership model.
03
Build the plan
Together, we define the investment, responsibilities and commercial approach.
04
Agree the terms
We document the partnership, support, fees and any financing arrangements.
05
Launch and grow
We support the agreed setup and review performance together.
Featured opportunities
Partners wanted now
BitterKoud — our second location
Run your own BitterKoud, with financing and products from YOUNG.
We're looking for an entrepreneurial operator for our second BitterKoud location, in the former Dayang Eethuis & Afhaalcentrum premises. YOUNG provides the concept, financing under agreed terms, and the supply of ice cream, sandwiches and coffee. You lead the team, serve customers and run the daily business.
Ideal partner: A hands-on hospitality entrepreneur ready to build a local business.
Hotel Casa del Pantano
Help shape and operate the hotel's next chapter.
We're looking for an operating partner to develop Casa del Pantano with us. YOUNG supports the renovation and expansion to more rooms, alongside branding, revenue management, marketing and booking support. The partner leads the local team, daily operations and guest experience.
Ideal partner: An experienced hotel operator with an entrepreneurial approach.
White-label production partners
Produce for our own locations and growing franchise network.
We're seeking production partners for coffee, ice cream, bread and beer under YOUNG brands. YOUNG brings brand development and access to our own locations and participating franchises; partners bring product expertise, consistent quality, production capacity and reliable delivery.
Ideal partner: A producer ready to build a lasting supply relationship.
YOUNG.Beach Club Curaçao
One partner, two flagship hospitality opportunities.
We're offering a licence to operate YOUNG.Beach, our flagship beach club, within our concept and standards — running the location and team, purchasing the agreed YOUNG products and showcasing our concepts. Alongside this, YOUNG holds rental rights for almost 200 apartments in Curaçao, operating under YOUNG.Hospitality and YOUNG.Hotels.
Ideal partner: An experienced beach or hospitality operator with the team and capacity to run a flagship location and manage a substantial accommodation portfolio, representing the wider YOUNG brand.