Partnership program

Unite to disrupt.

Your business. Our brands. Shared ambition.

Have a business, a property, a product or an audience? YOUNG partners with entrepreneurs, operators, property owners, producers and creators. You bring your expertise and commitment, we bring relevant brands, concepts, commercial support and connections to help the business grow.

Made for

Operators

Run a venue or hotel with our brand behind you.

First-time entrepreneurs

A strong plan and your own stake, with us showing the way.

Property owners

Give an empty or underused building a new purpose.

Producers

Supply our locations and growing franchise network.

Creators

Turn an audience into a business.

BitterKoud
BitterKoud
Runners
Runners
YOUNG.Coffee
YOUNG.Coffee
YOUNG.Hospitality
YOUNG.Hospitality
YOUNG Hotels
YOUNG Hotels
YOUNG.Workspaces
YOUNG.Workspaces
YOUNG.Media
YOUNG.Media
BitterKoud
BitterKoud
Runners
Runners
YOUNG.Coffee
YOUNG.Coffee
YOUNG.Hospitality
YOUNG.Hospitality
YOUNG Hotels
YOUNG Hotels
YOUNG.Workspaces
YOUNG.Workspaces
YOUNG.Media
YOUNG.Media
BitterKoudRunnersLofYOUNG.CoffeeYOUNG.BeachYOUNG HotelsYOUNG.WorkspacesYOUNG Learning HotelYOUNG.MediaBitterKoudRunnersLofYOUNG.CoffeeYOUNG.BeachYOUNG HotelsYOUNG.WorkspacesYOUNG Learning HotelYOUNG.Media

How we work together

You run it. We stand behind it.

Every opportunity here is a chance to run your own business, not a job. We bring the concept, brand, support and, where needed, financing. You bring the entrepreneurship, the team and the daily leadership. The exact split depends on what you bring, and we define it before you commit.

We bring

The concept, the brand and often the location.

You bring

Your own operating company.

Plus, alwaysNetwork and expertise: connections across hospitality, workspaces, real estate, media and production.

The path, step by step

01

Apply

Fill in the form below.

02

Intro call

Get to know each other.

03

Review

Experience and financial capacity.

04

Visit

See the location or concept.

05

Plan

Agree investment, financing and terms.

06

Launch

Sign and open together.

Start the conversation

Who this is for

Find yourself in the picture

What matters is a clear contribution, the capacity to deliver your part of the plan, and a commitment to working transparently together.

Franchise or management

I've run venues. I want a brand behind me.

Bring your team and your capital. We bring the concept, the brand and the muscle to grow it.

What this looks like

You bringA track record in hospitality or hotels, your own team and your own capital.

You getConcept, brand, purchasing, revenue management and, for selected partnerships, financing.

Franchise

I've got a plan and the nerve.

No empire yet, just a strong plan and skin in the game. We'll show you how it's done.

What this looks like

You bringDrive, a strong plan and a personal financial contribution.

You getA proven concept, onboarding, launch support and guidance from people who have done it.

Management agreement

My building deserves better.

An empty floor, a tired hotel, an underused space. We'll find the concept that fits and run it with you.

What this looks like

You bringAn empty office floor, a hotel or an underused building.

You getA hospitality, workspace or combined concept that fits the property and its market, then management or rental management.

Supply or private label

I make something great.

Quality product, reliable delivery. Put it in our locations and our growing franchise network.

What this looks like

You bringProduct quality, production capacity and reliable delivery.

You getBrand development and access to YOUNG's own locations and participating franchises.

Media partnership

I've built an audience.

A podcast, a title or a community. Let's turn it into a business, with ownership agreed upfront.

What this looks like

You bringAn engaged audience, a podcast, a title or a niche community.

You getProduction, distribution, sponsorship and new formats, with ownership and revenue sharing agreed upfront.

Something else? A mix?

Tell us what you're bringing. We'll find the right structure together.

Get in touch

Explore our worlds:Hospitality →Workspaces →Real Estate →Media & Podcasts →

Open now

Partners wanted now

Each opportunity starts with the kind of partner it suits. If that isn't you, another one might be.

BitterKoud, our second location
Franchise

BitterKoud, our second location

Run your own BitterKoud, with financing and products from YOUNG.

Suited toA hands-on hospitality entrepreneur ready to build a local business.

The details

We're looking for an entrepreneurial operator for our second BitterKoud location, in the former Dayang Eethuis & Afhaalcentrum premises. YOUNG provides the concept, financing under agreed terms, and the supply of ice cream, sandwiches and coffee. You lead the team, serve customers and run the daily business.

Hotel Casa del Pantano
Operating partner

Hotel Casa del Pantano

Help shape and operate the hotel's next chapter.

Suited toAn experienced hotel operator with an entrepreneurial approach.

The details

We're looking for an operating partner to develop Casa del Pantano with us. YOUNG supports the renovation and expansion to more rooms, alongside branding, revenue management, marketing and booking support. The partner leads the local team, daily operations and guest experience.

White-label production partners
Production partner

White-label production partners

Produce for our own locations and growing franchise network.

Suited toA producer ready to build a lasting supply relationship.

The details

We're seeking production partners for coffee, ice cream, bread and beer under YOUNG brands. YOUNG brings brand development and access to our own locations and participating franchises; partners bring product expertise, consistent quality, production capacity and reliable delivery.

YOUNG.Beach Club The Hague
Licence

YOUNG.Beach Club The Hague

One partner, two flagship hospitality opportunities.

Suited toAn experienced beach or hospitality operator with the team and capacity to run a flagship location and manage a substantial accommodation portfolio, representing the wider YOUNG brand.

The details

We're offering a licence to operate YOUNG.Beach, our flagship beach club, within our concept and standards, running the location and team, purchasing the agreed YOUNG products and showcasing our concepts. Alongside this, YOUNG holds rental rights for almost 200 apartments in The Hague, operating under YOUNG.Hospitality and YOUNG.Hotels.

These are not for everyone. If you're looking for a salaried role, or can't commit your own capital, they probably aren't the right fit.

Terms, plainly

No surprises before you sign

Financing

Skin in the game, with help to start.

For selected partnerships, YOUNG can provide a loan, for example for equipment, fit-out or working capital. You always invest part of your own capital. We assess each opportunity individually, and the amount, repayment terms and conditions are agreed personally before anything is signed.

Commercial model

A business that works for both sides.

Before signing, we build a clear commercial plan together covering revenue, costs, investment, responsibilities and fees. Depending on the model, YOUNG earns through a revenue share, licence fee, management fee, product supply or an agreed share of partnership income, so your contribution is rewarded and YOUNG's support creates value after its cost.

Track record

Built on our own experience.

Our foundation includes YOUNG Learning Hotel, YOUNG.Workspaces, YOUNG.Coffee and our hospitality and media businesses. We keep operating our core locations and apply what we learn to new partnerships. In our conversations we share the relevant experience and available figures for the opportunity you're considering.

Found an interesting venture? Get in touch

Unite to disrupt

Let's build your next chapter

Whether you already have a location or are exploring your first business, we'd like to hear from you.

Prefer to talk it through?Call us →

01

About you

02

What you're bringing

03

Money and timing

04

Anything else